L’Oréal Paris Cosmetics

L’Oréal Paris is a flagship brand of the world’s largest cosmetics company, L’Oréal. Founded in 1909 by Eugène Schueller, a young chemist in Paris, the brand began with a revolutionary hair-dye formula and has since expanded into skincare, makeup, and hair care.

Today, L’Oréal is a global leader in the beauty industry, maintaining a massive portfolio of mass-market, luxury, and professional brands. While headquartered in France, its production is global, with manufacturing facilities located in France, the United States, China, Brazil, Indonesia, and various parts of Europe to serve regional markets.

The brand is owned by the L’Oréal Group, which remains a public company. Significant shares are held by the Bettencourt Meyers family and Nestlé S.A. It is widely recognized for its high-performance beauty technology and its enduring 'Because you're worth it' marketing campaign.