Made O'Meter
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Myprotein is a leading British sports nutrition brand that has become a global powerhouse since its inception. Founded in 2004 by Oliver Cookson, the brand set out to provide high-quality fitness supplements directly to consumers, disrupting the traditional retail model with an online-first approach. The brand is particularly famous for its 'Impact' line of products, which includes protein powders, gainers, and snack alternatives designed for athletes and fitness enthusiasts.
Today, Myprotein is the flagship brand of THG Nutrition, a division of the British e-commerce giant THG plc (The Hut Group). While the brand originated in Northwich, Cheshire, its operations have expanded significantly. Most manufacturing for the European market still takes place at their state-of-the-art production facility in Warrington, UK. This vertical integration allows the company to maintain strict quality control. As a global entity, the brand also utilizes regional distribution and production centers in the United States and Poland to serve international markets efficiently. The brand remains under the ultimate ownership of THG plc, which is headquartered in Manchester, United Kingdom.
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