Fria Baby Hygiene baby wipes

Fria is a prominent Italian brand specializing in personal care and hygiene products, particularly known for its wide range of wet wipes. The Fria Baby Hygiene line is specifically designed for sensitive skin, often incorporating moisturizing ingredients like Argan oil, as seen in the 'Nutri-Milk' formula.

The brand is manufactured in Italy by Diva International S.r.l., a company founded in 1988 in Umbria. Diva International is recognized for its commitment to high-quality standards and Italian excellence in the hygiene sector. The company remains the ultimate owner and producer of the brand, maintaining its headquarters and primary manufacturing facilities in Italy, where it focuses on innovation and dermatological safety for its consumer products.