DIA Legumbres (Pulses)

DIA pulses represent a core part of the private label offering from the Spanish retail giant Distribuidora Internacional de Alimentación (DIA). These products are specifically sourced and packaged for the retailer to provide high-quality kitchen staples such as lentils, chickpeas, and beans to the Iberian market. As indicated on the packaging, the product is primarily sourced and processed within Spain to ensure local quality standards and supply chain efficiency.

DIA was founded in Spain in 1979 with a focus on a discount supermarket model. Over the decades, it has grown into one of Europe's significant retail players. While the company has seen various ownership structures, including a period under the Carrefour Group, it is currently under the control of the LetterOne investment group. The brand remains deeply rooted in Spanish commercial culture, operating thousands of retail locations across Spain, Portugal, Argentina, and Brazil.