Ultra Electric Fan

Ultra is a consumer electronics and home appliance brand that belongs to the MK Eletrodomésticos group (Mondial). The brand is positioned as a cost-effective and accessible line for the Brazilian market, offering products ranging from kitchen appliances like blenders to cooling solutions like the electric fan shown in the image.

The MK Eletrodomésticos group, which owns the Mondial brand, acquired the manufacturing plant of Sony in Manaus, Brazil, to expand its local production. Ultra products are largely assembled or manufactured in Brazil, particularly in the Manaus Free Trade Zone or in the state of Bahia, leveraging local manufacturing incentives while utilizing global supply chains for specific internal components. The brand remains a major player in the entry-level appliance segment within the South American market.