Colgate Max White Purple Reveal toothpaste

Colgate Max White Purple Reveal is a color-correcting whitening toothpaste designed to instantly neutralize yellow tones on the teeth using optical technology similar to purple shampoo.

Colgate is one of the world's oldest and most recognizable oral hygiene brands, with roots dating back to the early 19th century in the United States. Today, the brand is owned by the Colgate-Palmolive Company, a global powerhouse in consumer goods headquartered in New York City.

Manufacturing for the Max White line takes place in several strategic locations globally, primarily in specialized facilities in Europe and North America to serve local markets. The brand continues to lead the oral care industry through constant innovation in whitening science and sustainable packaging.