Made O'Meter
Discover where a brand or product originates
Olay is one of the most recognizable skincare brands globally, known for its extensive range of anti-aging products. The Retinol24 line specifically focuses on nighttime restoration. Originally founded in South Africa as 'Oil of Olay' by Graham Wulff in 1952, the brand was created as a moisturising fluid that mimicked the skin's natural oils.
Today, Olay is owned by the American multinational consumer goods giant Procter & Gamble (P&G). Manufacturing occurs in several strategic locations around the world to serve different markets; products found in North America are often produced in the USA, while those in European or Asian markets may be manufactured in Poland or Thailand respectively. This global supply chain ensures that the brand maintains its position as a leader in the mass-market beauty industry.
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