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Seda (known globally as Sunsilk) is one of the most prominent hair care brands in Brazil. Originally created by Unilever in the United Kingdom in the 1950s, the brand was launched in Brazil under the name Seda to cater specifically to the local market's preferences and hair types. In Brazil, products are primarily manufactured in Unilever's industrial facilities within the country, such as the Aguaí plant in São Paulo. The brand is currently owned by the British multinational Unilever PLC. Seda is recognized for its partnerships with international hair experts to develop specialized formulas, such as the 'Cachos Definidos' line shown in the image, which focuses on curl definition and maintenance.
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