More Nutrition Protein Iced Matcha Latte

More Nutrition is a prominent German fitness and lifestyle brand founded in 2017 by Christian Wolf and Hans-Ulrich Thiel. The brand focuses on nutritional supplements designed for weight management and fitness performance, often emphasizing sugar reduction and high protein content.

The brand's Protein Iced Matcha Latte is primarily manufactured in Germany to ensure high quality standards. While it started as a digital-first startup under Quality Group GmbH, its massive success in the DACH region led to a significant acquisition. As of 2022, a majority stake was acquired by CVC Capital Partners, with the group subsequently merging operations with other lifestyle brands like ESN to form a major fitness nutrition conglomerate headquartered in Elmshorn, Germany.