Whole Earth foods

Brand History and Philosophy

Whole Earth was founded in 1967 by Craig and Gregory Sams in London, United Kingdom. The brand was established with a mission to bring organic, natural, and unprocessed food to the mainstream market, originally starting as a macrobiotic restaurant before transitioning into a packaged goods pioneer. They are widely recognized for inventing the first organic peanut butter in the UK and maintaining a commitment to ingredients without artificial additives.

Ownership and Global Presence

Today, Whole Earth is a flagship brand under the Wessanen group (now rebranded as Ecotone). Ecotone is a leading European food company specialized in organic, vegetarian, and fair-trade products. Headquartered in Lyon, France, Ecotone is focused on biodiversity and sustainability, ensuring Whole Earth products align with modern environmental standards. Manufacturing remains centered in the UK, particularly for their famous spreads, though distribution has expanded across Europe and international markets.