The Whole Truth Protein Bar

The Whole Truth is an Indian brand focused on transparent food labeling and clean ingredients. Founded by Shashank Mehta in 2019, the brand gained popularity for its 'no bullshit' approach to snack bars, listing all ingredients on the front of the packaging.

Products are primarily manufactured in India, adhering to strict clean-label standards without added sugar, artificial sweeteners, or preservatives. The company remains headquartered in Mumbai, India, and continues to be led by its original founder while receiving backing from various venture capital firms to expand its presence in the healthy snacking industry.