Zeta Mediterranean Food

Zeta is a prominent Swedish-based brand specializing in high-quality Mediterranean food products. Founded in 1971 by Fernando Di Luca, an Italian immigrant living in Sweden, the brand's mission was to introduce the authentic flavors and health benefits of the Mediterranean diet to Scandinavia, starting with virgin olive oil.

Today, the brand is managed under the family-controlled company Di Luca & Di Luca AB. While the brand management and product development are headquartered in Stockholm, Sweden, the products themselves are manufactured and sourced from various Mediterranean regions. This includes premium olive oils from Italy and Spain, and organic pulses and vegetables from traditional farming regions in southern Europe to ensure authenticity and quality.

The Di Luca family remains the ultimate owners of the brand, continuing their legacy as market leaders in the premium Mediterranean segment within the Nordic markets. They operate through various subsidiaries and keep a tight focus on the culinary heritage of Italy and its neighboring countries.