Made O'Meter
Discover where a brand or product originates
Rexona is one of the world's most recognized personal care brands, specializing in antiperspirant and deodorant products. The brand was originally established in Australia in 1908 by Alice Sheffer, a physician's wife, under the Sheldon Drug Company. It quickly gained popularity for its effective personal hygiene formulations.
Today, Rexona is owned by Unilever, a British multinational consumer goods giant. The product is marketed under various names globally, such as Sure in the United Kingdom, Shield in South Africa, and Degree in the United States and Canada. Due to Unilever's vast global supply chain, manufacturing takes place in multiple strategic locations across Europe, South America, and Asia to serve different regional markets. The 'Advanced Protection' line shown here is one of their premium offerings designed to react to body heat for long-lasting freshness.
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