Happy Color - Color by Number

Happy Color: A Digital Artistic Phenomenon

Happy Color - Color by Number is a globally recognized mobile application that revolutionized the digital coloring space. Initially developed as a casual gaming solution, it allows users to experience the relaxing benefits of art therapy through a simple tap-to-fill interface. The application features thousands of unique designs ranging from simple patterns to complex licensed artworks from major entertainment franchises.

Brand Origin and Global Growth

The brand was founded by X-Flow, a developer initially established in Cyprus. Over the years, the brand transitioned from a niche developer to a dominant force in the mobile gaming industry. Its success caught the attention of major global conglomerates, eventually leading to its acquisition. The brand continues to maintain its identity as a leader in the 'relaxing games' category while operating under a vast corporate umbrella.

Ownership and Corporate Structure

Today, Happy Color is owned by Playstics, which is part of the extensive portfolio of Playrix. Playrix is one of the world's largest mobile gaming companies, headquartered in Ireland. Under Playrix's ownership, the product has expanded its reach and technical capabilities, solidifying its position as the top-grossing coloring app on both the iOS App Store and Google Play Store.