Made O'Meter
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TreDDy is a private label personal care brand primarily sold within the LIDL supermarket chain in Italy. The 'Energy Fever' deodorant is a body spray designed for daily hygiene and freshness. The brand is specifically developed to provide affordable personal care solutions while maintaining quality standards, often featuring certifications such as dermatological testing from European academic institutions like the University of Ferrara.
While Lidls brands are managed internationally by the parent group, TreDDy is a specific line localized for the Italian market. The product is manufactured in Italy by specialized third-party cosmetic contractors that supply private labels for large retail chains. The ultimate owner is the Schwarz Group, a German multinational retail giant that operates LIDL stores across the globe.
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