Moonpig Personalised Greeting Cards

Moonpig is the leading online platform for personalised greeting cards and gifts, founded in 2000. Originally disrupting the traditional high-street card market, the brand allows users to customise designs online, which are then printed on demand and mailed directly to recipients. Today, it operates as a digitally-native powerhouse in the UK and Netherlands markets, leveraging a sophisticated AI-driven data platform to manage over 100 million reminders for its customers.

The manufacturing process for Moonpig is strategically decentralised. The company uses high-tech print-on-demand facilities primarily in the United Kingdom to serve its domestic market, in Guernsey for tax-efficient logistics, and in the Netherlands through its Greetz brand infrastructure. This allows for near-real-time production and rapid delivery. Since its transition to a public company under Moonpig Group plc, the brand has solidified its position as a dominant player in the online card industry, expanding its reach into Australia, Ireland, and the United States.