Phoenix Organic Passionfruit Orange and White Grape beverage

Phoenix Organic juices and beverages are a well-known premium brand originally founded in New Zealand in 1986. The brand established its reputation by producing high-quality, organic alternatives to traditional soft drinks, focusing on natural ingredients and ethical sourcing. While the label on the product points to an Australian distribution address in Botany, NSW, the brand's production heritage resides primarily in New Zealand.

Today, Phoenix Organic is part of the Asahi Beverages portfolio, following a series of acquisitions that saw the brand move from independent ownership to the Charlie's Group, and finally to the Japanese multinational Asahi Group Holdings. This ownership structure allows the brand to maintain its boutique organic identity while benefiting from the extensive distribution networks of a global beverage giant. The product remains a staple in the Australian and New Zealand specialty beverage markets.