Vivera plant-based products

Vivera is a leading European pioneer in the meat alternative market, specializing in high-quality plant-based proteins. The brand originated in the Netherlands, where it established a strong reputation for developing meat substitutes that closely mimic the texture and taste of traditional animal products like steaks, burgers, and minced meat.

Historically, the brand grew under its Dutch origins before becoming a major player in the global shift toward sustainable eating. In 2021, the brand underwent a significant transition when it was acquired by the meat industry giant, JBS. This acquisition was part of a strategic move by JBS to diversify its portfolio into the green protein sector. Today, while Vivera maintains its Dutch heritage and production facilities in Holten, Netherlands, it operates as a key subsidiary of the Brazilian-based multinational JBS, benefiting from its global distribution network to reach a wider international audience.