Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

Fenty Beauty is a revolutionary cosmetics brand launched by music icon Rihanna in 2017. Known for its industry-shaking inclusive shade ranges, the brand was founded through a partnership between Rihanna and Kendo Brands, an LVMH-owned beauty brand incubator. The brand represents a shift in the beauty industry towards radical inclusivity.

Today, Fenty Beauty is a major player in the global luxury beauty market. It operates as a joint venture between Rihanna and the French luxury conglomerate LVMH (Moët Hennessy Louis Vuitton). While the brand's creative vision stems from the United States, its manufacturing operations are primarily concentrated in the USA and Italy to maintain high quality standards, though global distribution ensures products reach over 150 countries.