Benefit It's Potent! Eye Cream

The product in the image is 'It's Potent! Eye Cream' by Benefit Cosmetics. Founded in 1976 by twin sisters Jean and Jane Ford in San Francisco, Benefit became known for its 'fake-it' beauty solutions and whimsical packaging. Originally operating as 'The Face Place,' the company rebranded as Benefit Cosmetics in 1990. In 1999, the brand was acquired by LVMH Moët Hennessy Louis Vuitton, the world's largest luxury goods conglomerate. Today, Benefit operates as a global subsidiary under LVMH, maintaining its headquarters in San Francisco while its manufacturing takes place globally, primarily in the United States and France.