Start Cereal

Start is a popular breakfast cereal brand originating from Ukraine. It is part of the portfolio of the Lantmännen Axa group, which specializes in cereal-based products and snacks. The brand is well-known in Eastern Europe for its variety of crispy flakes, rings, and honey-glazed breakfast options.

The production of Start cereal primarily occurs in Ukraine, specifically through the facilities of Lantmännen Axa. The brand represents a fusion of local manufacturing expertise with the quality standards and environmental values of its Swedish parent company.

Ownership of the Start brand lies with Lantmännen, a massive Swedish agricultural cooperative. Lantmännen is owned by 18,000 Swedish farmers and operates across the entire value chain—from field to fork. This corporate structure ensures a focus on sustainability and grain quality, making Lantmännen one of the largest and most influential food and agriculture groups in Northern Europe.