Mr. Propre All-Purpose Cleaner

Mr. Propre is a well-known brand of household cleaning products, widely recognized in Europe and internationally. Originally introduced in the United States as Mr. Clean by Procter & Gamble in 1958, the brand adopted regional names such as Mr. Propre in France, Belgium, and the Netherlands to better resonate with local markets.

The iconic mascot, a muscular, bald man with a single gold earring, has remained the central figure of the brand since its inception. Today, Mr. Propre remains a cornerstone of the Procter & Gamble portfolio, representing a significant portion of their global cleaning chemical market share. The product is manufactured in various facilities across Europe and North America to meet regional demand.