Made O'Meter
Discover where a brand or product originates
Ajax is a powerhouse brand in the household cleaning industry, recognized globally for its 'Stronger than Grease' advertising and its namesake inspiration from the Greek hero Ajax. Initially launched as a scouring cleanser, the brand has since expanded into a wide range of surface cleaners, dish detergents, and laundry products.
Manufacturing of Ajax products is decentralized, occurring in various regions including North America, Europe, and Asia to serve local markets efficiently. The brand's history is deeply rooted in the post-WWII expansion of American consumer goods, eventually becoming a staple under the Colgate-Palmolive umbrella. Today, it remains a key player in the global hygiene sector, focusing on heavy-duty cleaning power for both domestic and industrial use.
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