Mcennedy American Way Cola Flavour Popcorn

Mcennedy American Way is a private label brand specifically created by the German discount retailer Lidl. Despite its 'American Way' branding and aesthetic, which is designed to evoke a classic United States snack style, the brand and its products are European in origin.

The products are typically manufactured in various European countries where Lidl operates, with a significant amount of production based in Germany. The brand is used across Lidl's international network during 'American Week' promotions or as a permanent fixture in their snack aisles. Because it is a proprietary house brand, the ultimate ownership and distribution are entirely managed by the Lidl Schwarz Gruppe.