Soft Comfort Recycling toilet paper

Soft is a private label brand owned by the Swiss retail giant Migros. This specific 'Comfort Recycling' line is part of their commitment to sustainable hygiene solutions, featuring 100% recycled fibers without compromising on 3-ply softness.

Originally developed by Migros in Switzerland, the brand's production is primarily centralized within Switzerland by Migros's own manufacturing subsidiaries, specifically geared towards the Swiss domestic market. Migros, the ultimate owner, is a cooperative entity that dominates the Swiss retail landscape, emphasizing local production and eco-friendly private label options for its regional cooperatives.