Bref Power Active Toilet Rim Block

Bref is a prominent global brand in the household cleaning sector, specifically recognized for its innovation in toilet hygiene. The brand was originally developed in Germany by Henkel, a company with a long-standing history in chemical and consumer goods. Bref products, including the popular Power Active rim blocks, are manufactured in various locations globally, often including facilities in Europe (such as Serbia or Hungary) to supply the international market, including Australia and New Zealand.

The brand is currently owned and operated by Henkel AG & Co. KGaA, a German multinational company headquartered in Düsseldorf. Henkel is a leader in adhesive technologies as well as consumer brands like laundry and home care. In the Australian market, the brand is managed through Henkel Australia Pty Ltd, which handles the distribution and marketing of the Bref product line across Oceania. The brand continues to be a market leader in the solid rim block category in the region.