Lucky Strike Fresh Double Ice cigarettes

Lucky Strike is an iconic American brand of cigarettes, originally introduced in 1871 by R.A. Patterson in Richmond, Virginia. Known worldwide for its 'It's Toasted' slogan, the brand evolved from chewing tobacco to become one of the most recognizable cigarette labels globally. The 'Fresh Double Ice' variant shown in the image is a flavored option featuring menthol capsules, popular in various international markets.

Today, the brand's ownership is split. While R. J. Reynolds Tobacco Company owns the rights within the United States, British American Tobacco (BAT) holds the international rights and ownership for the brand everywhere else. In Brazil, where this specific pack is marketed (as indicated by the Portuguese health warnings), the brand is manufactured and distributed by Souza Cruz, a major subsidiary of BAT. Manufacturing for the Brazilian market typically takes place at BAT's local facilities, such as the major plant in Uberlândia.