Sensodyne Complete Care toothpaste

Sensodyne is a world-renowned brand specializing in oral hygiene for individuals with sensitive teeth. Originally formulated by Block Drug in Brooklyn, New York, in 1961, the brand has grown into a global leader in the dental care segment.

Today, Sensodyne is owned by Haleon, a major consumer healthcare company that was spun off from GSK (GlaxoSmithKline) in 2022. While the brand has its roots in the United States, manufacturing now occurs in various global hubs including the United Kingdom, Slovakia, and India to supply different markets around the world. In the New Zealand and Australian markets, products are typically managed by the regional subsidiary Haleon New Zealand or Haleon Australia.