Red Seal Complete Care Toothpaste

Red Seal is a prominent New Zealand brand that specializes in natural health products, herbal teas, and oral care. Founded in 1923 by herbalist William Anderton, the brand built its reputation on the philosophy that the body can heal itself with the help of nature. The 'Complete Care' toothpaste featured in the image is part of their long-standing range of herbal and mineral-based hygiene products.

Historically, Red Seal was an independent New Zealand company until it was acquired by EBOS Group in 2011. However, in late 2023, the brand underwent a significant ownership change when Unilever completed its acquisition of Red Seal from EBOS Group. While the brand is now part of a global multinational portfolio, it maintains strong ties to its heritage, with manufacturing primarily remaining in New Zealand to ensure the authenticity and quality of its locally inspired formulations.