Infuzions Veggie Straws

Infuzions is a well-known snack brand that positions itself as a lighter, atmospheric alternative to traditional potato chips. Their signature Veggie Straws are crafted using a blend of potato, spinach, beetroot, and tomato, processed into a crunchy, hollow shape that has become a staple in the healthy-snacking aisle.

The brand was developed in Australia by the Snack Brands Australia company, aiming to capture the market for convenient, flavorful, and multi-ingredient vegetable-based snacks. While the brand feels artisanal and local, it is backed by significant international corporate infrastructure.

In 2016, Snack Brands Australia was acquired by the Universal Robina Corporation (URC), a major multinational based in the Philippines. This ownership provides the brand with extensive distribution networks across the Oceania and Southeast Asia regions, though the primary manufacturing and product development remain rooted in its Australian origins.