Alfaparf Milano professional hair care

Alfaparf Milano is a premier Italian multinational brand specialized in professional hair and body care. Founded in 1980 by Roberto Franchina in Northern Italy, the brand has evolved from a local startup into a global benchmark for salon-quality excellence. The company remains a privately held, family-owned entity under the Franchina family, maintaining its independence in a market often dominated by large public conglomerates.

While the brand is deeply rooted in its Italian heritage, with its primary research and development hub and headquarters located in Osio Sotto (Bergamo), Italy, its manufacturing footprint is truly global. To serve over 120 countries, the Alfaparf Group operates multiple production plants located in Italy, Brazil, Mexico, Venezuela, and Argentina, and formerly China. This decentralized production model allows the brand to maintain high standards while efficiently distributing its extensive portfolio of hair color, styling, and treatment products to beauty professionals worldwide.