L'OR Delicate ground coffee

L'OR is a premium coffee brand that originated in France in 1992 with the ambition to bring the highest quality coffee to consumers globally. Over the years, the brand has expanded from traditional roast and ground coffee to include sophisticated aluminum capsules and instant varieties, positioning itself as a luxury gold standard in the coffee market.

Currently, the brand is owned by JDE Peet's, a global coffee and tea powerhouse headquartered in the Netherlands. For the Brazilian market, the product visible in the image is typically manufactured locally using high-quality 100% Arabica beans sourced from regional plantations to ensure freshness and competitive distribution. The ultimate ownership lies with JDE Peet's, which was formed through the merger of D.E Master Blenders 1753 and the coffee division of Mondelez International, and is majority-owned by JAB Holding Company.