Made O'Meter
Discover where a brand or product originates
DON is a household name in Australia, synonymous with quality cured meats. Established by R.J. Gilbertson in 1947 in Victoria, the brand was named 'Don' after the Don River. It has become one of Australia's most iconic smallgoods brands, known for its slogan 'Is Don. Is Good.'
The product is primarily manufactured in Australia using both local and imported ingredients, centered at a state-of-the-art facility in Castlemaine. Throughout its history, the brand has undergone several ownership changes, reflecting the consolidation of the food industry. Today, it operates as a key part of the Australian food landscape, owned by a global leader in the agricultural and food production sector, ensuring a blend of traditional recipes with modern manufacturing standards and global corporate backing.
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