CHEER Aussie Jack Burger Slices

CHEER cheese is a prominent Australian brand specializing in dairy products, particularly processed and natural cheese slices suitable for sandwiches and burgers. The brand was famously renamed in 2021 from its original name, Coon, following years of social pressure regarding the racial connotations of the name, despite the original name being a reference to the American cheesemaking pioneer Edward William Coon.

Today, the brand serves as a staple in Australian supermarkets. The product shown, Aussie Jack Burger Slices, is specifically crafted for high-melt quality on burgers. It is manufactured within Australia using local ingredients to meet regional dairy standards and consumer preferences.

The brand is owned by Saputo Inc., a Canadian global dairy leader that acquired the brand through its purchase of Warrnambool Cheese and Butter. Saputo continues to operate the brand as part of its extensive international portfolio, maintaining a strong manufacturing presence in regional Australia.