Jordan Target Teeth & Gums toothbrush

Jordan is a Norwegian brand specialized in oral care, well-known for its Scandinavian design heritage since its founding in 1837. The Target Teeth & Gums product line focuses on effective cleaning of both tooth surfaces and gum lines through specifically designed bristle patterns.

Historically a family-owned Norwegian enterprise, Jordan was acquired in 2012 by Orkla, a leading industrial conglomerate in the Nordic region. While the brand maintains its Scandinavian quality identity and much of its development is rooted in Norway, manufacturing takes place in various locations globally to meet international market demands. Today, Orkla ASA manages the brand as part of its extensive portfolio of consumer goods, ensuring the continuation of the brand's tradition for functional and ergonomic dental products.