Rituals The Ritual of Jing Hair & Body Mist

Rituals is a lifestyle brand founded in Amsterdam in 2000 by Raymond Cloosterman, aiming to transform everyday routines into more meaningful moments through luxury home and body cosmetics. The company was established with the vision of offering high-quality products inspired by Eastern traditions. The Ritual of Jing, featured in the image, is a collection inspired by the ancient Chinese concept of 'Jing', representing calmness, stillness, and tranquility.

The brand's products are largely manufactured within Europe to maintain quality standards and sustainability goals, with Germany being a major production hub for their glass and aerosol-based items. Rituals remains a privately-held Dutch company, with its founder Raymond Cloosterman still serving as CEO and maintaining primary ownership. The brand has expanded globally through a network of standalone boutiques and department store counters, emphasizing a commitment to B Corp certification and clean beauty standards.