Centrum Frisch & Fruchtig lozenges

Centrum is a globally recognized brand of multivitamins, originally established in the United States. Its history is rooted in pharmaceutical research, having been developed by Lederle Laboratories. This specific product, 'Frisch & Fruchtig', is a chewable or lozenge-style vitamin supplement marketed primarily in German-speaking regions.

Over the decades, the ownership of the Centrum brand has transitioned through major pharmaceutical giants, including Wyeth and Pfizer. Since 2019, it has been a core part of the consumer healthcare joint venture between GSK and Pfizer, which was subsequently spun off into an independent company named Haleon in 2022. Today, Centrum is manufactured at various specialized facilities around the world to meet local regulatory and market demands.