s.Oliver Apparel and Fragrance

Founded in 1969 by Bernd Freier in Würzburg, Germany, s.Oliver began as a small boutique named 'Sir Oliver'. Over the decades, it evolved into one of Europe's leading fashion and lifestyle brands. Currently, the company produces a vast range of products including clothing, accessories, and personal care items like perfumes and colognes.

While the brand's heart remains in Germany, its manufacturing is global, utilizing production facilities in various countries across Europe and Asia to meet international demand. The personal care and fragrance line is often produced under license by specialized manufacturers. The brand remains under the private ownership of its founder's family and the s.Oliver Group, maintaining its German headquarters and design ethos while operating as a global retail powerhouse.