Made O'Meter
Discover where a brand or product originates
TAG Heuer is a prestigious Swiss luxury watchmaker known for its strong heritage in motor racing and precision chronographs. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, the brand has remained a pillar of the Swiss watch industry for over 160 years.
The Grand Carrera collection, featured in the image, is inspired by the modern GT car engines and is crafted to meet the high standards of Swiss horology. These timepieces are manufactured in Switzerland, specifically in the company's facilities in La Chaux-de-Fonds, ensuring the 'Swiss Made' label of quality and precision.
In 1999, the brand was acquired by the French luxury conglomerate LVMH (Moët Hennessy Louis Vuitton SE). LVMH remains the ultimate owner, managing TAG Heuer as part of its Watches and Jewelry division, which also includes other legendary brands like Zenith and Hublot. The brand continues to be headquartered in Switzerland while benefiting from the global reach of its French parent company.
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