Axe Aftershave Africa

Axe (known as Lynx in the UK, Ireland, Australia, and New Zealand) is a globally recognized male grooming brand. It was launched in France in 1983 by Unilever. The brand revolutionized the market by introducing a wide range of scented body sprays and eventually expanded into aftershaves, deodorants, and shower gels.

Manufacturing for Axe products is decentralized, occurring in multiple countries across Europe, North America, and Asia to serve regional markets efficiently. As of 2024 and beyond, the brand remains a core part of Unilever's Personal Care division, benefiting from the parent company's extensive global supply chain and sustainability initiatives.

Unilever, the ultimate owner, is a British multinational company headquartered in London. It manages a massive portfolio of consumer goods and maintains a presence in almost every country worldwide, ensuring Axe products are widely accessible in supermarkets and drugstores.