Reinert Lille Bjørn Mortadella

Reinert Lille Bjørn Mortadella (known as Bärchen-Wurst in its home market) is a popular processed meat product specifically marketed toward children. The brand was originally created by the German family-owned company H. & E. Reinert Westfälische Privat-Fleischerei.

In 2019, the Reinert company merged with Kemper to form The Family Butchers (TFB), which is currently Germany's second-largest meat processing company. While the brand is German and primarily manufactured in Versmold, Germany, it is widely distributed across Europe under localized names like "Lille Bjørn" in Scandinavia. The product is known for its distinctive bear-shaped slices and child-friendly packaging.