BaByliss Hair Styling Tools

BaByliss is a globally recognized leader in the hair care and personal grooming industry. The brand's journey began in Paris in the 1960s, where it was founded by hairdressers René Lelièvre and Roger Lemoine. They gained fame for inventing the first electric curling iron, which revolutionized hair styling for both professionals and consumers. This heritage of salon-grade performance remains a core part of the brand's identity today.

Over the decades, BaByliss expanded its portfolio to include a wide range of dryers, straighteners, and trimmers. In 1995, the brand was acquired by the Conair Corporation, a major American conglomerate specializing in personal care and small appliances. This acquisition allowed BaByliss to scale its distribution globally while maintaining separate lines for professional stylists (BaBylissPRO) and home users (BaByliss).

Manufacturing for most BaByliss electronic products is centralized in Asia, particularly China, to leverage advanced electronics manufacturing infrastructure. Despite the shift in manufacturing and ownership to the United States, the brand maintains its French design roots through its subsidiary BaByliss SARL based in Iwuy, France. Today, BaByliss continues to innovate with cordless technologies and high-performance ceramic components, operating as a key brand under the Conair umbrella.