Lay's Sweet Teriyaki Flavour potato chips

Lay's Sweet Teriyaki Flavour is a limited-edition snack product released as part of a 'Love It or Lose It' marketing campaign in European markets like the Netherlands and Germany. This specific variant features a unique combination of savory soy sauce and sweet spices, often endorsed by local influencers such as Joek or Knolpower to drive consumer engagement through voting contests.

The Lay's brand has a storied history, originating in the United States in 1932 by Herman Lay. It merged with the Frito Company in 1961 to form Frito-Lay, and later merged with Pepsi-Cola in 1965 to create PepsiCo. Today, Lay's is one of the world's most recognized snack brands, with localized production facilities across Europe ensuring that ingredients like potatoes are sourced relatively close to the point of sale. Ownership remains with PepsiCo, a global leader in the food and beverage industry.