Hillcrest Choco Rice

Hillcrest Choco Rice is a cocoa-coated puffed rice breakfast cereal specifically produced for ALDI stores. The Hillcrest brand serves as one of ALDI's primary private labels for cereal products in the Australian market, designed to offer a budget-friendly alternative to major national brands.

While the brand was developed as an exclusive private label for ALDI Australia, the manufacturing is conducted by third-party cereal producers within Australia to meet local food standards. As an ALDI private label, the ultimate ownership and distribution rights belong to the ALDI South Group, a global discount supermarket chain based in Germany. The brand remains a staple in the Australian ALDI cereal aisle, known for its distinctive leopard mascot and high-value positioning.