Made O'Meter
Discover where a brand or product originates
Smith's Crisps is an iconic Australian snack brand with a history dating back to the early 20th century. Originally established by Frank Smith and George Ensor, the brand became a household name in Australia, known for its high-quality potato chips and the introduction of the first 'salt and shake' packets. Over the decades, Smith's has solidified its presence in the Australian market through continuous innovation and a commitment to locally sourced ingredients.
Today, Smith's is a key component of the global PepsiCo portfolio, which acquired the brand through its snack division. While the brand has global ownership through a multinational conglomerate, its production remains deeply rooted in Australia. The manufacturing processes utilize Australian-grown potatoes and local processing facilities, ensuring that the product maintains its heritage and appeal to the domestic market. The brand continues to thrive as a market leader in the savory snack sector under the stewardship of its international parent company.
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