Vitroclen stove top cleaner

Vitroclen is a specialized cleaning brand tailored specifically for the maintenance of glass-ceramic and induction cooktops. It was originally developed to address the specific needs of modern kitchen surfaces, providing both deep cleaning and a protective layer against grease and burnt food residues.

The brand has a strong historical association with the Spanish market, where it established itself as a category leader. Its manufacturing is primarily concentrated in Europe to serve the Mediterranean and Western European markets. Over the years, the brand has become synonymous with hob care, often recommended by appliance manufacturers for its non-abrasive yet effective formula.

Today, Vitroclen is owned by Reckitt, a British multinational consumer goods giant. This ownership places the brand within a global portfolio of hygiene and home products. While the brand maintains its focused local presence in countries like Spain and Portugal, it benefits from the global supply chain, research, and development resources of its parent company, headquartered in the United Kingdom.