La Vaca que ríe (The Laughing Cow) cheese spread

La Vaca que ríe, known globally as The Laughing Cow, is one of the most iconic brands in the global dairy market. Originally created in France in 1921 by Léon Bel, the brand revolutionized the industry with the introduction of individually wrapped portions of spreadable processed cheese. The cheerful red cow logo has since become a symbol of snackable, creamy cheese portions consumed in over 120 countries.

The product shown is manufactured specifically in the Navarra region of Spain, as indicated by the 'Hecho en Navarra' label. This local production facility supplies the Iberian market and maintains the company's commitment to regional manufacturing. The brand is currently owned by the Bel Group (Groupe Bel), a multinational cheese manufacturer headquartered in France. The Bel Group remains under the majority ownership of the Bel family, ensuring a long-term strategic vision for its global portfolio which also includes brands like Babybel and Boursin.