Made O'Meter
Discover where a brand or product originates
Tony's Chocolonely is a Dutch brand known for its mission to stop modern slavery and illegal child labor in the cocoa industry. The brand was founded in the Netherlands in 2005 by journalist Teun van de Keuken (Teun) after he discovered illegal child labor on cocoa farms. The specific green wrapper shown in the image represents the Dark Almond Sea Salt variety.
While the company is headquartered in Amsterdam and maintains its Dutch identity, the manufacturing of the chocolate bars primarily takes place in Belgium at a factory in Mouscron. The cocoa beans are sourced through a direct-trade model from cooperatives in Côte d'Ivoire and Ghana. The brand is currently majority-owned by a consortium of investors including Verlinvest and JamJar, though the company maintains a unique 'Tony's Mission Lock' legal structure to ensure its social impact goals remain permanent.
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