Prima juice and beverages

Prima is a highly recognized brand in the beverage sector, particularly known for its diverse range of fruit juices and nectar products. The brand provides a variety of flavors designed to cater to local and international tastes, maintaining a strong focus on quality and nutritional value.

Originally part of the broader Prima Group’s expansion into diverse food and beverage categories, the brand has its roots in the strategic industrial developments of the mid-20th century. While the parent group has a strong heritage in flour milling and food manufacturing in Singapore, the beverage production is a significant arm of its regional operations, specifically within the South Asian market.

Today, the brand is under the ultimate ownership of Prima Limited, headquartered in Singapore. The company operates globally as a multinational food conglomerate with major production facilities in Sri Lanka through its subsidiary. This structure allows the brand to maintain high standards of production while effectively serving its major consumer bases across the region.