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Old El Paso is a globally recognized brand specializing in Tex-Mex style foods. Founded in the United States in 1917, it originally began as part of the Mountain Pass Canning Company. The brand has since become a staple in international markets, particularly in Europe and Australia, offering a wide range of dinner kits, salsas, and seasonings.
While the brand has its roots in New Mexico, USA, products sold in the European market are typically manufactured in Spain to ensure efficient distribution across the continent. Since 2001, the brand has been owned by the American multinational General Mills, which acquired it through its merger with Pillsbury. General Mills continues to oversee the brand's global operations, maintaining its position as a leader in the Mexican food category.
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